UPDATE 9 PM: Amazon’s Prime Video has responded to complaints on social media about technical difficulties while streaming today’s NFL game between the San Francisco 49ers and Arizona Cardinals.
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“Our data shows that millions of Prime Video customers enjoyed a high quality and reliable streaming experience for the 49ers-Cardinals game,” a Prime Video spokesperson said in a statement. “There were reports of isolated local connectivity and broadband issues, which were unrelated to the Prime Video broadcast.”
The National Football league is close to a media rights deal with Amazon.com's Prime Video service, which would allow the streaming platform to carry many games exclusively, the Wall Street. Amazon Prime Video will now be the exclusive home to the NFL’s Thursday night games, the NFL announced today. The League also renewed deals for 10 years with Fox, NBC, CBS and ESPN, and added.
Some of the frustration expressed by football fans online stemmed from the fact that the game was not available on TV. This marked the second time ever that the NFL gave a game’s exclusive rights to a streamer.
Deadline co-editor in chief Mike Fleming was one of those unable to watch the game. Fleming said he viewed the earlier Bucs-Lions game and late Dolphins-Raiders game, each with a pristine signal. In between, the imagery of the Cards-49ers game on and Amazon app was often indecipherable, like watching a UHF station in the ’70s. Others on Twitter shared a similar experience, with screenshots of what their signals looked like. Whatever the reason, Fleming said he punted and stopped watching the game. No other channel on his DirecTV signal had anything other than a crystal clear signal.
- Amazon Prime Video is ready for some more football — and the NFL, for now, expects to be hitting the field this fall. Amazon is set to stream a dozen NFL games worldwide for the next three.
- As part of the new media rights deals that the National Football League revealed Thursday, Amazon. Will make its Prime Video service the new home of “Thursday Night Football” and its.
- The NFL announced Monday that its agreement to air Thursday games exclusively through Amazon Prime Video will begin a year earlier than previously announced, starting with the 2022 season.
PREVIOUS 4:30 PM: The San Francisco 49ers and Arizona Cardinals kicked off one of the last NFL games for 2020 on Saturday, but Amazon Prime Video couldn’t quite score with all its viewers as a handful of football fans complained of the streamer’s botched game broadcast.
“Hate the Amazon Prime broadcast BTW,” Twitter user @richardkhal wrote. “Looks, sounds feels odd. Blech.”
A number of additional social media users expressed their dismay with the game broadcast, which also streamed on Twitch, and aired on NBC affiliate KNTV in San Francisco and FOX’s KSAZ in Arizona. Some football fans urged the NFL to reconsider its programming plans for a week-long “NFL Holiday Blitz.”
Other viewers experienced choppy video during the game, causing some confusion.
“Is it just my wifi connection or is the Amazon prime stream look jittery, not smooth?” Twitter user @SEAsports253 wrote.
The Amazon Prime Video stream was called “trash,” “garbage” and other viewers noted that “everything about this broadcast sucks.” While some were able to catch parts of the game, though with choppy images, other fans could not watch the stream at all.
“Why in the world would they put a game only on Prime?!,” another frustrated Twitter user said.
Additional complaints about the 49ers-Cardinals game on Amazon Prime Video included those about wide accessibility, the amount of anchors speaking at a given time and buffering.
Not all viewers, however, experienced interruptions with their broadcasts. A majority of other NFL were able to catch the game without any issues.
See some social media reactions to the broadcast issues below.
I have great internet connection but the #NFLonPrime game is terrible! Luckily I don’t need to watch @NFL I will watch something else. pic.twitter.com/my6aHuEez9
— Rod Delph (@RodDelph) December 26, 2020
Tried to watch 2 #NFLonPrime games. Every minute I saw this. #AmazonPrimepic.twitter.com/rfeiabNbqo
— Roman Loyola (@pinatubo2000) December 26, 2020
Hate the Amazon Prime broadcast BTW. Looks, sounds, feels odd. Blech.
— Richard Khal (@richardkhal) December 26, 2020
The stream has been trash since the pregame show…
— Hawkaholic12 (@Hawkaholic12) December 27, 2020
Wow… NFL on Amazon Prime is pure garbage
— Allan Patchin (@AllanPatchin) December 26, 2020
I haven’t been able to watch this Cardinals/49ers game on @PrimeVideo because it won’t load. Why in the world would they put a game only on Prime?!
— Dear Old State (@_DearOldState) December 26, 2020
I can’t believe they did this! Amazon prime only. What a time to be alive! Must be 2020!
— Jordan Reffett (@JordanReffett) December 27, 2020
I would give Amazon Prime a (C-) on this 49ers Cardinals coverage…too much talking…3 people#NFLonPrime 🏈
— UC CHRIS (@UCCHRIS) December 27, 2020
The Cardinals and 49ers on Amazon Prime is bs. Half the people that wanna watch probably don’t have it.
— joe hartzell (@joehartzell37) December 27, 2020
Do you think you can fix your link on top of the website that says Inactive @[email protected]@nflcommish ? It's week 16 and hasn't worked all season. #ComeOnMan#NFL#NFLonPrimepic.twitter.com/Uod97xfj5s
— Rich Buske (@RBUSKE24) December 27, 2020
Amazon Prime is on a delay
— Elvis James (@ElvisZerodx) December 27, 2020
Hey @NFL, how many viewers did you lose today because not everyone (especially now) can afford #NFLonPrime and/or the @nflnetwork? Glad it was 9rs, Bucs, Cards and Lions… didnt miss all that much, but still.
— Saint Lou (@SaintLou17) December 26, 2020
@NFLonPrime Watching a streaming NFL game sucks! You have no control. I can't pause or rewind to review. I vote a big NO on future NFL games in this format. #NFLonPrime
— Bob Freepartner (@BobFreepartner) December 27, 2020
I can’t believe they did this! Amazon prime only. What a time to be alive! Must be 2020!
— Jordan Reffett (@JordanReffett) December 27, 2020© TheStreet Amazon Prime Video Wins 10-Year Thursday Night Football Deal
Amazon.com's Prime Video won the right to carry Thursday night NFL football games for 10 years, starting in 2023, the league announced Thursday.
The league described the deal as its 'first-ever all-digital package.'
At the same time, the NFL disclosed deals with Walt Disney Co.'s ESPN and ABC networks, Fox Corp. , and Comcast's NBC and ViacomCBS for the distribution of NFL games starting in 2023.
Terms of the deals were not disclosed, however, published reports have put the overall value of the deals to the NFL at over $100 billion. NFL football is seen as essential programming for most television networks given the enduring and widespread popularity of the sport.
Amazon and Thursday Night Football
Amazon Prime Video has acquired the rights to be the exclusive home of Thursday Night Football across hundreds of compatible digital devices.
'This unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video,' said Mike Hopkins, SVP of Prime Video and Amazon Studios, in a statement.
Shares of Amazon rose $9.01, or 0.3% to $3,037.00 in after-hours trading Thursday.
CBS and AFC
CBS retains the rights for the American Football Conference (AFC) package of Sunday afternoon games. All games will be broadcast on the CBS Television Network and streamed live on Paramount+, ViacomCBS' flagship streaming service.
CBS will carry the Super Bowl in 2023, 2027 and 2031.
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'Today's groundbreaking deal ensures that more big games will be available on CBS and Paramount+, with greater NFL programming opportunities featured across all ViacomCBS platforms including Pluto TV, vastly expanding the NFL's reach among younger audiences in a rapidly evolving media landscape,' said Bob Bakish, President and CEO, ViacomCBS in a statement.
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Shares of ViacomCBS rose 24 cents, or 0.25%, to $97 in after-hours trading.
ESPN/ABC for Monday Nights
ESPN will continue to be the NFL's television partner for Monday Night Football. Additionally, ABC has acquired the rights to televise two Super Bowls along with exclusive regular season games.
ABC will carry the Super Bowl in 2026 and 2030.
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'This landmark agreement guarantees that ESPN's passionate fan base will continue to have access to the best the NFL has to offer. Bringing all the considerable and unique capabilities of The Walt Disney Company and ESPN to the table opens up so many opportunities across our industry-leading direct-to-consumer, broadcast, cable, linear, social and digital outlets,' said Disney CEO Bob Chapek in a statement.
Shares of Disney edged up 12 cents to $192.40 in after-hours trading.
Fox and the NFC
FOX has renewed its agreement to produce the National Football Conference (NFC) package of Sunday afternoon games it first acquired in 1994. FOX expanded its digital rights, including for its AVOD streaming platform Tubi to deliver NFL programming on digital platforms.
Fox will carry the Super Bowl in 2024, 2028 and 2032.
'In addition to maintaining our leading Sunday afternoon NFC package, we are pleased to broaden our deal to include new digital rights that provide us with the flexibility to deliver NFL on FOX to customers in expanded and innovative ways,' said Lachlan Murdoch, Executive Chairman and CEO, Fox Corporation, in a statement.
Fox shares edged up 12 cents to $43.00 in after-hours trading.
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NBC gets Mondays
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Sunday Night Football will continue to be produced by NBC Sports. In addition to simulcasting all Sunday Night Football games, Peacock, NBCUniversal's streaming service, will deliver an exclusive feed of a select number of NFL games over the course of the agreement.
NBC will carry the Super Bowl in 2025, 2029 and 2033.
'Sunday Night Football has been television's most-watched primetime show for a decade, and we look forward to continuing our best-in-class presentation of SNF, Super Bowls, and playoff games for many years to come,' said Pete Bevacqua, chairman, NBC Sports Group, in a statement.
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Shares of ViacomCBS were flat at $96.76 in after-hours trading.